Hand Painted. Hand Poured. One at a Time.

Custom soft plastic bass lures, handcrafted in Monroe, North Carolina. Field-tested on Lake Wylie. Shipped to your door.

Handcrafted in Monroe, NC+ Paddle Tail Swimbaits+ Soft Plastic Worms+ Custom Stickbaits+ Creature Baits+ Lake Wylie Tested+ Catawba River Proven+ Hand Painted Colors+ Rippin' Lipz+ Handcrafted in Monroe, NC+ Paddle Tail Swimbaits+ Soft Plastic Worms+ Custom Stickbaits+ Creature Baits+ Lake Wylie Tested+ Catawba River Proven+ Hand Painted Colors+ Rippin' Lipz+

"Every cast tells a story"

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Lures Poured

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Color Formulas

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Craftsman

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Hand Made

The Collection

Custom Bass Lures
Built to Catch

Every lure is hand-poured and hand-painted in Monroe, North Carolina. No two are exactly alike.

WiCo Fishing custom paddle tail swimbait in copper gold
From $8

Paddle Tail Swimbait

Hand-poured soft plastic with lifelike tail action. Custom colors. Deadly on largemouth around structure and drop-offs.

Bass caught on purple WiCo soft plastic worm Lake Wylie
From $6

Soft Plastic Worm

Finesse worms in grape, junebug, and custom colors. Texas rig, wacky, drop shot — these get bit everywhere.

Largemouth bass with WiCo stickbait Catawba River
From $7

Soft Plastic Stickbait

Senko-style hand-poured stickbaits. Natural fall action bass can't resist. Custom Lake Wylie colors.

Bass caught on WiCo blue soft plastic lure Monroe NC
From $7

Creature Bait

Crawfish and creature patterns. Flipping, pitching, punching through cover. Custom appendage action.

Large bass caught on WiCo handmade lure Lake Wylie
From $25

Bass Variety Pack

Mix of swimbaits, worms, and stickbaits in proven Lake Wylie colors. Everything for a day on the water.

Your Vision

Custom Painted

Your colors. Your pattern. Hand-painted to your exact specs. Tell us what you're after.

Field Tested

Proof It Works

Close-up largemouth bass with WiCo soft plastic lure
Angler holding bass caught on WiCo lure Lake Wylie
WiCo custom paddle tail swimbait copper gold
Large bass from boat WiCo lure Lake Wylie
Angler with bass at sunset WiCo lure

"Machines can make a thousand lures an hour. I make one at a time — and it catches fish the factory stuff won't touch."

The Craftsman

Built by Hand.
Proven by Bass.

Roger Wilds doesn't run a factory. He runs a workbench. Every soft plastic lure that leaves WiCo Fishing is hand-poured, hand-painted, and field-tested on the lakes and rivers around Monroe, North Carolina.

From Lake Wylie to the Catawba River to farm ponds across Union County — these lures are designed for Carolina bass by someone who knows exactly where they live and what makes them strike.

No mass production. No overseas sourcing. Just one craftsman, a pouring station, and colors mixed by hand until they're right.

Monroe

North Carolina

Lake Wylie

Home Water

100%

Handmade

Bass caught on WiCo purple worm near Monroe NC

Tested On

Carolina Waters

Lake Wylie

13,443 acres of largemouth heaven. Roger's primary testing ground.

Catawba River

Current breaks and rock ledges. Where stickbaits shine.

Lake Norman

32,510 acres of spotted and largemouth. Big water, big bass.

Farm Ponds

Union County's hidden gems. Where new colors get their first field test.

Place Your Order

Get Your Lure

Pick your lure, tell us the details, and Roger will reach out to confirm. Payment via PayPal or Cash App after confirmation.

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Select your lure type:

Customize your order:

Your information:

Payment via PayPal or Cash App after Roger confirms your order.

Order Received

Roger will reach out to confirm your order details and arrange payment. Tight lines!

Questions

Frequently Asked

What types of bass lures do you make?

Hand-poured paddle tail swimbaits, soft plastic worms, stickbaits, creature baits, and fully custom painted lures. Every color is mixed by hand.

How do I order?

Pick a lure type above, add any custom details, and submit your order. Roger will contact you to confirm specs and pricing. Payment is via PayPal or Cash App.

How long does a custom lure take?

1-2 weeks for standard lures. Complex custom paint jobs may take a bit longer. Each one is built by hand — no shortcuts.

Do you ship?

$5 flat rate USPS First Class anywhere in the US. Free shipping on orders over $30. Local pickup in Monroe, NC and Lake Wylie area at no charge.

What payment do you accept?

PayPal, Cash App, and cash for local pickups. You'll receive a PayPal invoice or Cash App request after your order is confirmed.

What's your return policy?

Custom lures are made to order — all sales are final. If your lure arrives damaged, we'll replace it free of charge. Just send a photo within 48 hours of delivery.