Roger is finalizing the shop — pack counts, photos, and payment options. Online orders will open very soon.
In the meantime, reach out directly:
wicofishing@gmail.com
Poured soft plastics, swimbaits & creature baits in every color, laminate, and flake. Built for Carolina lakes. Made one at a time.
The Lures
Every bait poured and injected to order. Any color, laminate, or flake — just ask.
Poured paddle tail swimbaits with lifelike tail action. Any color, laminate, or flake on request. Deadly on largemouth around structure and drop-offs.
Poured finesse worms in any color, laminate, or flake. Texas rig, wacky rig, drop shot — these get bit everywhere.
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Senko-style poured stickbaits. Natural fall action bass can't resist. Any color, laminate, or flake on request.
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Poured crawfish patterns built for flipping, pitching, and punching through cover. Any color, laminate, or flake on request.
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Compact poured chunk trailers. Perfect as jig trailers or standalone flipping baits. Any color, laminate, or flake on request.
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Poured creature-style bugs with unique appendage action. Any color, laminate, or flake. Flapping legs trigger reaction strikes in heavy cover.
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Poured soft jerkbaits with a darting, erratic action. Any color, laminate, or flake. Weightless or weighted — deadly on schooling bass.
Pick any bait type above in your custom color combo and effects. Poured to your specs.
Proof It Works
Every soft plastic lure is poured. Shipping available to Charlotte, NC and nationwide. Local pickup near Lake Wylie.
Place Your OrderThe Craftsman
Roger Wilds doesn't run a factory. He runs a workbench. Every soft plastic lure that leaves WiCo Fishing is poured by hand in Monroe, North Carolina — one at a time, in the color, laminate, or flake the customer asks for.
Built for Carolina lakes. Most customers fish the Yadkin chain — High Rock, Badin, Tillery, Tuckertown — along with the Catawba River and down to Lake Wateree in South Carolina. These baits are designed for Carolina bass by someone who knows exactly where they live and what makes them strike.
No mass production. No overseas sourcing. Just one craftsman, a pouring station, and colors mixed by hand until they're right.
Built For
Most WiCo customers fish the Yadkin chain — these are the waters these baits were built for.
13,443 acres of largemouth heaven along the Carolinas border.
Yadkin chain's crown jewel. Stained water where flake patterns earn their keep.
Deep, clear Yadkin water. Spotted bass and stubborn largemouth.
Rocky points and timber. Where craws and stick baits do the talking.
Quiet stretch of the Yadkin. Finesse worms shine here.
Across the state line. Stained Santee-Cooper-style water that eats soft plastics.
Current breaks and rock ledges. Where stickbaits shine.
32,510 acres of spotted and largemouth. Big water, big bass.
Place Your Order
Pick a lure, add details, submit. Roger will confirm and arrange payment.
Select your lure type:
Customize your order:
Your information:
Payment via PayPal or Cash App after Roger confirms your order.
Roger will reach out to confirm your order details and arrange payment. Tight lines!
Questions
Poured paddle tail swimbaits, soft plastic worms, stickbaits, and creature baits. Every color is mixed by hand — solids, laminates (half one color, half another), and flake variants on request.
Pick a lure type above, add details, and submit. Roger will contact you to confirm specs and pricing. Payment is via PayPal or Cash App.
1-2 weeks for standard lures. Custom color and laminate requests may take a bit longer. Each one is poured by hand.
$5 flat rate USPS First Class anywhere in the US. Free shipping on orders over $30. Local pickup in Monroe, NC and Lake Wylie area at no charge.
PayPal, Cash App, and cash for local pickups. You'll receive a PayPal invoice or Cash App request after your order is confirmed.
Custom lures are made to order — all sales are final. If your lure arrives damaged, we'll replace it free of charge. Just send a photo within 48 hours of delivery.